New York, NY – June 28, 2025 — In a confident debut that turned heads and sparked conversation, Comfelie unveiled its first runway show in New York, spotlighting the debut of its“Adhesive-Bonded Wireless Lingerie” Under the theme “Born in Fullness,” the show offered a fresh perspective on intimate wear, championing comfort without compromising beauty. More than just a product launch, it was a moment that challenged industry norms — a rare spotlight on wireless design that celebrates the body’s natural form with quiet strength and style.
Drawing inspiration from the fullness and vitality of ripened fruit, the collection celebrated the natural contours of the female form—soft yet resilient, free yet supported. At the center of Comfelie’s design language is a quiet but radical listening: to how women feel, what they need, and where traditional intimates have fallen short. That perspective drove the development of two understated but game-changing technologies. The first, a material approach called Adaptiv-X™, blends aesthetic softness with responsive structure, adjusting fluidly to the wearer’s shape and movement. The second, known as 3D Arc™, uses a sculpted inner arc to lift and support the bust gently—offering form without pressure, and structure without stiffness, all without the need for traditional wires, making it the ultimate wireless bra.
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These innovations were not born from a desire to chase futuristic trends, but to address the everyday discomforts women have long learned to ignore.
Three Collections, One Comfort-Driven Aesthetic
Under the “Born in Fullness” concept, the runway debuted three signature collections, each reflecting a different emotional and physical dialogue with the body and showcasing the versatility of wireless and seamless designs:
Feather Embrace Series –Air-light and fluid, this series celebrates balance between body and self.
Resilient Lines Series – With minimal, sheer lines, it channels strength and structure with elegant restraint, proving that a wireless bra can still offer exceptional support.
Lace Reconstructed Series – Rethinking lace as both delicate and supportive, this line gives the material a new dimension of strength and intimacy.
A highlight of the show was the unveiling of a special-edition Hand-Shaped Bra—designed to mimic a gentle hand cradling the bust. It was more than a design; it was a symbolic gesture, reminding us that every bodily sensation deserves mindful care.
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Real Women, Center Stage
What gave the show its emotional depth weren’t just the garments—it was the women who wore them. Among the models were breast cancer survivors, mothers, dancers, and everyday women of all ages and body types. They weren’t chosen to fit a mold, but to be seen, celebrated, and truly represented, showcasing how a wireless bra can empower diverse bodies.
Moments of Unforgettable Inspiration:
The audience was visibly moved as Alanna Vizzoni, a breast cancer survivor, graced the runway with powerful confidence. A wave of applause surged through the room as her genuine smile and determined steps radiated resilience, creating a palpable exchange of strength between her and the inspired crowd. Adding to the dynamic display, renowned modern dancer Laura Kaufman captivated attendees not just as a model, but through a stunning contemporary performance. Her fluid movements beautifully embodied the uninhibited freedom and natural grace that Comfelie’s wireless lingerie is designed to provide, illustrating a seamless harmony between body and garment.
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Comfelie’s message came through clearly: “Beauty is not a single standard. We design for real bodies—those shaped by life, not perfection.” Whether healing, postpartum, aging, or simply in motion, every body deserves to be embraced with softness, strength, and care.
More than just a fashion show, it became a powerful moment of body liberation—a reminder that comfort, confidence, and beauty can and should coexist.
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Looking Ahead
Though the runway lights have dimmed, Comfelie’s journey is just beginning. With a clear vision for the future, the brand remains committed to pushing the boundaries of wireless lingerie innovation—championing a more natural, breathable, and liberating experience for women everywhere. As Comfelie continues to evolve, one thing is certain: the body will always come first.
Redefining what wireless bras feel like—learn more at www.comfelie.com.
Credit:
Photographers: Dennis Wang, Una Feng
Models: Ellen Tomchenko, Camila Scopel, Isa Messiah, Larrisa Bond, Jules Santiago, Anastasia Bond, Gabrielle Covers, Ellen Tomchenko, Josi Watson, Luma Valen Lorna Lopez, Alanna Vizzon, Laura Kaufman
Guests: Lj Eaddy, Wilfree Vasquez Torres, Wes Design, Fraia Joseph
Presented by: APG
