Cocktail O’Clock, Anyone? On The Rocks Is The Official Cocktail Sponsor Of NYFW

by The Daily Front Row

Off the runway, On The Rocks! As the exclusive cocktail sponsor of NYFW: The Shows for the second season, OTR™ is celebrating the doers and craftspeople who make Fashion Week hum, while ‘highlighting the hands’ that hold their cocktails by partnering with celebrity nail designer, Sojin Oh, to design a custom set of luxury press-on nails inspired by five OTR™ cocktails, distilling the unique elements of each expression into every brushstroke.

Why cocktails and why fashion? Between sponsoring NYFW: The Shows for two seasons in a row and partnering with SoHo’s favorite luxury vintage curator, What Goes Around Comes Around, the focus really comes down to the craft, and the art of the craft. OTR™ Premium Cocktails are crafted with the same level of meticulous artistry that goes into a cocktail served to you at your favorite bar. This same artistry and creativity go into even the tiniest canvases – the nail art that expressively walks the runways at NYFW, not to mention, they go hand in hand, literally.

Developed by mixologists with acclaimed cocktail programs, OTR™Premium Cocktails combine premium spirits, natural flavors and pure creativity in one upscale, ready-to-serve product. Simply open, pour over ice, get all dressed up, and enjoy!

Subscribe to our newsletter and follow us on Facebook and Instagram to stay up to date on all the latest fashion news and juicy industry gossip.

You may also like

Leave a Comment