Campaign Watch: Michael Kors Edition

by Eddie Roche
Michael Kors

Michael Kors has just released their Fall 2014 campaign starring brand darling Karmen Pedaru, plus the introduction of Benjamin Eidem as the new face of mens. “This season, I was influenced by the easy lifestyle of California, and I wanted the images to express my jet set sensibility but with a relaxed attitude,” Kors explains. Fashion’s busiest man alive, Mario Testino, shot the campaign in Southern California with two scenarios: One features Pedaru and Eidem getting off a jet and the other features the duo with Cindy Bruna, Tian Yi, Corey Baptiste, and Ian Sharp on a private plane. Look for the campaign to roll out next month worldwide. Tonight, Kors joins Harper’s Bazaar‘s Glenda Bailey for a Q&A at the Hearst Tower.

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