Today Calvin Klein announced it’s the official, exclusive apparel partner of Justin Bieber’s Purpose world tour, which kicked off yesterday in Seattle.
What do you mean? Calvin Klein will be popping up during the concerts, including in video footage from Bieb’s Spring ’16 campaign, and during segments of the show he and his backup dancers will be decked out in the brand. Also, select cities will offer on-site branded experiences and a limited-edition zine with never-before-seen images from the campaign.
That’s not all: Calvin Klein is giving Beliebers a chance to win VIP tickets for specific concert dates, plus the opportunity to meet Bieber in real life. The sweepstakes will be held via Twitter and Instagram, and details will be released soon.
“I’m thrilled to continue my relationship with my friends at Calvin Klein on the tour,” said Bieber. “Calvin Klein is an iconic brand and it’s been a dream come true to work with them.”
Time to start stalking Calvin Klein’s Instagram and Twitter.
1 comment
Hi I would love to win because I love him so much and I support Calvin Klien all the time