Burberry Taps Artist Luke Edward Hall and Mario Testino to Create Campaign

by Kristen Heinzinger

Burberry Campaign, June 2016 - on embargo until 31 May, 8AM UK time_001

Burberry unveiled its latest campaign starring Edie Campbell (who debuted as muse 10 years ago) and actor Callum Turner, which showcases the brand’s January and February men’s and women’s collections, the first to feature the consolidated “Burberry” label. The campaign celebrates the collections’ reference to patterns and textures by British artists, musicians, and history, centering around The Patchwork bag, military coats, and the Trench Coat by placing illustrations by British artist Luke Edward Hall alongside portraits by Mario Testino.

For the original portraits and still lifes, Hall used watercolor, chalk, oil pastels, and acrylic, and hand-painted the backdrop for some of the images shot by Testino. “I love the human element of the drawings onto the photographs. In this digital world we are living, the softness and handmade feeling adds something intimate,” Testino said in a release. “We are constantly moving forward in the way we communicate and this feels a very fresh approach.”

“When I first saw the collections, the variety of textures and jewel tones inspired me to get my paints out–I love color and it was a joy to be able to experiment freely,” Hall said in a statement. “I was lucky to be given free reign and to be one of the first to be able to interpret the iconic trench coat in my own way. As a British artist and designer, it’s been a pleasure to work with Burberry, a brand rooted in British heritage and craft.”

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