Sock brand Bombas recruited fashion, beauty, and health companies for its 60K Day event, distributing 60,000 pairs of socks to homeless shelters in New York City. Bombas founders David Heath and Randy Goldberg started the initiative when they learned that socks are the most sought-after items at shelters. This year, over 60 homeless shelters in NYC benefitted from the drive. Kenneth Cole, Birchbox, Baublebar, Gap, LinkedIn, Thinx, Shake Shack, and ClassPass were just a few of the companies that rallied behind the cause.
Birchbox took things a step further, and worked with Blind Barber to set up barber stations at 227 Bowery. “Giving back to the community has always been a motivation of building a great business, and we’re proud to participate in Bombas’ 60K Day,” said Katia Beauchamp, co-founder and CEO at Birchbox. “Our employees are excited to be involved in such a meaningful cause in support of one of our favorite BirchboxMan brands.”
Meanwhile, Tacombi and Infatuation hosted a pop-up dinner at St. Francis. “As a family of neighborhood taquerias, Tacombi cares about its local community beyond its guests and staff,” said Tacombi founder Dario Wolos. “We believe all people deserve food, clothing and shelter and we were very happy when Bombas approached us to participate in the 60k event. Not only will we be able to contribute by helping to distribute socks to a community shelter, but we have also been given an opportunity to share our food with our neighbors in need at the St. Francis Shelter.”
Learn more about the cause HERE.