Bloomingdale’s Launches Odell Beckham Jr.’s Capsule Collection
The game is on—on the fashion front—for New York Giants wide receiver Odell Beckham Jr., who has teamed up with knitwear brand Twenty Tees to create a collection of sportswear called 13 x twenty. “I’ve wanted to step out with my own collection for a while now but had been searching for the right time and opportunity,” said Odell Beckham Jr. “Bloomingdale’s introduced me to David Helwani, the founder and creative director of Twenty Tees. We immediately hit it off and went from there.” Naturally, the name of the line comes from Beckham’s jersey number, 13, and from David Helwani’s line, twenty tees. The collection is set to launch this fall exclusively at Bloomingdale’s as part of their 100% program, a selection of designer capsules and pieces only available at the retailer. The athlete fronts the collaboration’s campaign as well as the cover of Bloomingdale’s Best of Men’s catalog, where he dishes on fall fashion and the inspiration behind 13 x twenty.
The exclusive collection features sweatpants, hoodies, tees, and jackets. Prices range from $85 for tees to $595 for a luxe wool varsity club jacket.