Marc Jacobs once said, “Fashion isn’t a necessity. It pulls at your heart. It’s a whim. You don’t need it. You want it.” His words inspired Angel Food Style, Sophie Elkus’ personal lookbook of style and inspiration. Here’s what she has to stay about her blog and what she’s loving right now…
What triggered your interest to launch a blog?
I started my blog in between my sophomore and junior years of college at USC in Los Angeles. I wanted to create a space to share my fashion inspiration, and my friends always asked me for tips on clothing and beauty—what to pair with a certain dress, where to find the best sales, which beauty products really worked. I wanted to put my knowledge all in one place.
Why did you decide to call it Angel Food Style?
To me, “Angel Food” represents luxury and a lighthearted spirit. It’s feminine and uplifting. At the time I dreamt up my blog, there were so many popular blogs that to me represented “serious fashion.” They had a very black and white, androgynous, Net-a-Porter vibe. While that can be glamorous, it can also be unapproachable. I wanted my site to feel a little lighter and warmer, and that’s what I hope “Angel Food” sounds like.
Are you into angel food cake?
I’m not actually. My favorite dessert is chocolate, and I’m not a big fan of white cake. I never predicted how many people would confuse Angel Food Style as a food blog!
Born and raised in L.A., can you share some spots that you’ve been frequenting lately?
My go-to lunch spot is Zinque for their rice bowl and almond latte. My favorite breakfast is the pancake at Superba in Venice; it’s the best pancake in the whole city! LA Chapter at the Ace Hotel also has great brunch, but I rarely make it downtown. I can never say no to dinner at Sugarfish. I love walking down Melrose Place and popping into Elodie K. and Violet Grey to window shop. LACMA is classic for Sunday afternoons, and I’ve been trying to get tickets to the “Rain Room.” West Hollywood is fun for the high energy and always-changing bars and restaurants, but when I want more of a low-key scene, I go to Malibu or Abbot Kinney in Venice.
Please describe your style!
My style is feminine, sophisticated, and put-together, but influenced by the laid-back California lifestyle.
Favorite purchase lately?
I invested in a pair of Chloé flats that I’ve been wearing with everything from long-sleeved dresses to jeans and tees. I struggle with dressing casually in that “middle ground” zone. I’m usually either fully dressed in heels and a styled outfit, or in my gym clothes. I’m working on that in between area!
Did you partake in the Balmain x H&M mania?
I haven’t purchased anything yet, although I’ve seen some hilarious videos of the madness!
Any projects that you’re working on, or is there something about you you’d like us to know?
I love Gray Malin’s photography, and we’re working on an exciting collaboration, so keep an eye out for that.
What TV shows are you obsessed with right now?
Shark Tank. I like listening to the pitches and it’s worth watching just for Mark Cuban’s facial expressions.
The new James Bond film is coming out. Are you a fan?
I just saw it last night! I’m a big James Bond fan, although I prefer the older Bond films for the more subtle suspense, glamour, and costume design. The newest film was so over the top with explosions and special effects. I was hoping for more of that old-school vibe.
PLUS! Sophie’s five tips for aspiring bloggers
- Be very consistent in posting. It doesn’t matter if you post every day or twice a week when you begin, but post on the same day so your readers know when to expect new content.
- Invest in the best camera you can and put time into your photography. Clear, beautiful photos make all the difference.
- Don’t worry about having a theme or color scheme, or the little details. Those will develop over time.
Don’t try to post about every category. Find your favorite interests and hone in on producing unique content around those areas, whether that’s food blogging, hair and beauty, or interior design. This will establish your website’s niche and your unique voice. There are so many blogs that try to cover it all, and that’s great if it comes naturally to you, but otherwise it’ll be harder for readers to differentiate what’s special about your site!
- Be genuine. Only take a sponsored opportunity if it’s a product or brand you would actually purchase yourself.