Beyoncé Unveils New Ivy Park Campaign

by Sydney Sadick


Beyoncé has officially released the second collection of her Ivy Park athleisure line for Fall 2016, showing that she has plans to continue to “run the world.” Queen B took to Instagram this afternoon to release campaign images and a video featuring the woman behind it all (herself!) in cutting-edge pieces from her latest range. “I stretch my body out like the horizon,” she says in the video. “I teach my body every day that I can go a little further. I know my body can learn to bend and not break. I know what it’s capable of—I’ve seen it perform miracles.” B’s husband Jay-Z and daughter Blue Ivy also appear in minute-long ad.


The collection features new asymmetrical silhouettes, graphic logos, box-shaped hoodies and T-shirts, and menswear-inspired joggers and sweats, to name a few. The fall range also introduces denim—inspired by street styling—a cool camouflage pattern, and her signature monochromatic designs. You can shop Ivy Park at Nordstrom, Topshop, Selfridges and Net-a-Porter. The line ranges from $25 to $200.

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