Behati Prinsloo Stars in Tommy Hilfiger SS ’16 Campaign

by Paige Reddinger

Tommy Hilfiger’s Spring 2016 ad campaign, titled “Wish You Were Here,” is like a postcard from the island paradise of Mustique, where Craig McDean shot top models like Behati Prinsloo flanked by male mods Miles McMillan, Marlon Teixeira, Nathan Owens, Jordan Barrett, and Darius Trabalza Haynes. (Too bad Behati isn’t single.)

The campaign was styled by Karl Templer with creative direction by Trey Laird of Laird + Partners. “Our Spring ’16 campaign is inspired by the eternal island vacation,” said Tommy Hilfiger. “My family and I have always loved the Caribbean, and Mustique in particular is our favorite place to spend time together. This season, we channel this ‘island life’ inspiration into our colorful, cool campaign with an eclectic twist. We mix nautical and tropical influences with sun-washed palettes and athletic accents; it’s all about a relaxed beach holiday with a glamorous touch.” Yes, Tommy Hilfiger…we do wish we were there. Take us with you next time?

He launches the campaign in time with news that his memoir, American Dreamer, will be published in October by Random House. The tome will detail his rise to fashion fame, how he became a successful entrepreneur, and his wilder days at infamous NYC clubs like Max’s Kansas City and Studio 54. Long live the American dream!

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