With temperatures dipping into the teens, John Frieda’s beach party last night was a welcome reprieve from the blisteringly cold winter weather. The beauty brand was celebrating the return of their beloved Beach Blonde product line. The party came complete with a food truck serving lobster rolls, sand sculptures, cabanas with lounge chairs, complimentary hair styling, and, of course, some hunky fellows serving up some summery cocktails. It was almost enough to make us book a flight. A slew of golden-haired beauties came to celebrate including the evening’s guest of honor, Lauren Conrad. Fellow blondie and former castmate Lo Bosworth also showed up to support her bestie. Other beach blonde babes like Anna Sophia Robb, mod Martha Hunt, and Charlotte McKinney of Carl’s Jr. commercial fame were on hand as well. The latter was serving up her famous assets in addition to her luscious locks.
The new product line is comprised of a purifying shampoo, a detangling conditioner, a sea salt spray for wavy beach hair, and a lightening spray for achieving blonder locks while spending time in the sun. The lightening spray is a favorite of Hunt’s, who says she prefers not to color her hair. “I’d rather it just get lighter in the sun. I try to use as few chemicals as I can in my hair,” said Hunt. “I really like the lightening spray, because it still revitalizes and refreshes the blonde.” Hunt looked stunning with her blonde locks plus a sexy black body con dress by Milly. Your locks might not be as au natural as Hunt’s, but start planning your haute summer hair now and you just might be prepared to be bleach blonde by summertime, darlings!