Chic Report

Alexa Chung Is The Longchamp of The World

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Alexa Chung follows in the footsteps of Kate Moss and Coco Rocha as the face of Longchamp’s Spring campaign. Shot last month in Saint-Tropez by Max Vadukul, the ads will start rolling out in January with a short film by Jean-Francois Julian to accompany them to be released the same month. According to the brand, Chung got on their radar when she attended the opening of their new Regent Street flagship in September, which we’ll take as a valuable lesson that going out and having fun will always pay off in the end no matter what your hangover tells you. 

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