Taya Tkachuk has become synonymous with quality in hairstyling. The renowned hairstylist has established herself as a trailblazer and educator, transforming the industry with her innovative techniques and creative vision. Taya’s journey from modest beginnings in a tiny community in Northern Alberta to becoming a well-known hairdresser and businesswoman is a testament to her talent and determination.
Taya studied cosmetology at Marvel College in Edmonton and apprenticed at Blue Gemini Hair Studio, where she refined her techniques and obtained her Journeyman Red Seal Hairstyling certificate in 2018. Driven by her love of art and creativity, she moved to Kelowna in 2021, marking a significant turning point in her career.
Thanks to her clever marketing and active social media presence, Taya’s appointment book was filled months in advance, demonstrating her skill and her clients’ confidence. In September 2022, she opened Cove Salon, a venture that quickly became a hub for excellence in hairstyling.
Taya’s influence transcended borders in 2023 when she introduced online hair education classes, reaching stylists in the US, Mexico, Sweden, Canada, Germany, and beyond. Her classes, focusing on easy blonding placement methods, have made complex procedures more accessible, enabling hairdressers worldwide to produce flawless results.
Beyond virtual learning, Taya has taught blonding workshops in person in Canadian locations such as Montreal, Edmonton, Courtenay, and St. Catharines, enhancing hairstylists’ abilities and fostering a collaborative learning community.
Image Credit: Taya Tkachuk
Her outstanding contributions have not gone unnoticed. Taya has been nominated in various categories for the prestigious Behind The Chair OneShot Awards in 2022, 2023, and 2024. She was named one of the Top 25 Blondes in the world in both 2022 and 2023, underscoring her position as a thought leader in the hairstyling business. Her art has graced the likes of country singer Alli Walker and TV personality Kaitlyn Bristowe.
Taya has significantly leveraged social media as a powerful tool for customer interaction and business expansion. She has built a thriving online community where she shares advice, tutorials, and motivational content alongside her portfolio. Through platforms such as Instagram and TikTok, Taya has cultivated a following of aspiring stylists and beauty specialists. Her approach to social media marketing is now a case study in the beauty industry, demonstrating how digital strategies can drive real-world success.
Taya’s entrepreneurial mindset is evident in her relentless pursuit of growth and innovation. Her ambition to provide comprehensive solutions to the hairstyling community and her commitment to excellence position her as a visionary businesswoman, poised to leave a lasting legacy.
She emphasizes that her ability to adapt and persevere has been crucial in overcoming challenges, such as making a name for herself in a competitive industry and settling in a new location. Taya advises other stylists to embrace change, stay authentic, and never stop learning.
Taya hopes to share the knowledge and inspiration she has gained from her professional and personal development with hair stylists worldwide. Her journey, marked by resilience and innovation, serves as an inspiring blueprint for those looking to make their mark in the beauty industry.
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