While musicians don’t always get the best rep for smelling like roses, Burberry Brit Rhythm is bound to change that assumption. This scent for dapper dudes is the first fragrance launch from the brand since April 2013, when their beauty business was brought in-house. The latest whiff of Burberry takes inspiration from music, continuing with their musically-themed initiatives. Actress Suki Waterhouse is paired up with George Barnett of These New Puritans (that’s a band, FYI!) to star in the ad campaign. From the sneak peek photos, it seems these two have mastered the tousled bedhead, basic Ts’s, and general sense of je ne sais quoi for the shoot. According to the Brit brand’s chief creative officer, Christopher Bailey, “Brit Rhythm is inspired by the exhilaration and adrenaline of live music and the electric energy of the crowd.” Yet another addition to the ever-growing ‘steal it from your boyfriend’ list.