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Paul Surridge Named Creative Director at Roberto Cavalli

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Roberto Cavalli has named Paul Surridge creative director of the brand, replacing Peter Dundas, who left the house in October 2016. The appointment is effective immediately. Surridge most recently served as a creative consultant to Acne Studios and was creative director of Z Zegna from 2011 to 2014. “I am honoured and proud to carry forward the legacy of this extraordinary Italian house,” said Surridge in a statement. “This is a unique opportunity to contribute a new chapter to the Roberto Cavalli universe, which positively celebrates the beauty, sensuality and power of women. It is my intention to show the passion I share for the codes and vision on which Roberto Cavalli built his brand while celebrating the excellence of Italian craftsmanship.”

Surridge was trained at Central Saint Martins and has worked under some of fashion’s biggest names, including Calvin Klein in the ’90s, Christopher Bailey at Burberry, and with Raf Simons at Jil Sander. “We met a lot of candidates, a lot of them showed great creative potential, which made the decision not easy, but the [reason] we selected Paul is that next to his distinctive creative quality, he shows a strong interest in further developing the codes of the house,” Gian Giacomo Ferraris, CEO of Roberto Cavalli, told BoF. “On top of this, he is a great team leader, and has a great sensibility for digital communication, and he can really interpret and play a role in the future DNA of Roberto Cavalli. So this is instinctively what makes me enthusiastic about this decision.”

Sydney Sadick

Associate editor at Daily Front Row. Instagram: @sydneysadick

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