Sies Marjan Unveils Ad Campaign by Bruce Weber, Introduces Menswear Capsule Collection

by Paige Reddinger

It’s a family affair! Sies Marjan unveiled a colorful new campaign for Fall/Winter 2017 featuring Isabella Rossellini and her son Roberto Rossellini, Sasha Pivovarova and her daughter Mia Isis Vishnyakova, and Lexi Boling and her boyfriend Ben Allen. The campaign was shot by Bruce Weber in East Hampton and is meant to evoke the spirit of summer coming to an end.

“I am less keen on fashion that is all fantasy, or all reality; what interests me is the play between them,” said creative director Sander Lak in a press statement. “Most of us use fashion to bring some fantasy to our everyday realities, and even to bring some of our fantasies to life. for me, this is a big part of the power and pleasure of clothes. I want to celebrate the Sies Marjan ethos, and I want my clothes to do the same thing. I love to collaborate with people who understand this, and because I trust their outlook, we can stand back and watch our worlds combine. This is the approach that has led to the most successful projects, including this campaign with Bruce. His way of seeing things and showing people, is at once both earthly and divine. He makes people look like legends; he shows the humanity in the legendary.”

The campaign was styled by Marie Chaix with art direction by Christopher Simmonds and also stars Dilone, Lorna Foran, Malcolm Evans, Matthew Sinnaeve, and Legend Pearl Phillips.

In addition to the campaign launch, Sies Marjan debuted a men’s capsule collection inspired by Lak’s own wardrobe. The 15-piece collection will be available at Barneys, matchesfashion.com, and siesmarjan.com beginning in November.

 

You may also like

Leave a Comment

X