Scoliosy: Jiayi Che’s Vision of Beauty Beyond Convention

by Tom White

In today’s fashion landscape, where style has evolved into a powerful medium for self-expression and cultural dialogue, the brand Scoliosy stands out as a compelling force. Founded by designer Jiayi Che in New York City, Scoliosy weaves together personal narrative and global trends while embracing diversity and individuality.

The brand‘s story, as the name suggests, is deeply intertwined with the designer’s experience of living with scoliosis, a condition that has not only shaped her physical world but also the creative vision for Scoliosy. The curvature of her spine, with its constant demands for adaptation, mirrors the fluidity and transformation inherent in fashion design. It’s this dynamic interplay between deformation and reinvention that fuels her passion for creating garments that highlight the body’s natural contours, blending precise tailoring with a mix of vintage and modern influences.

Image credit: Scoliosy

Image credit: Scoliosy

Scoliosy’s collection, aptly named “Multi-Faceted,” draws on a kaleidoscope of influences and emotions, particularly those of the sixties—a decade renowned for its eclectic mix of styles and cultural upheavals. For Che, this era symbolizes boundless creative potential and a resistance to rigid definitions. “Defining my aesthetics into a specific genre has always been challenging,” she admits, “But I’ve embraced this fluidity, which allows me to continuously explore and evolve.”  Such fluidity is also evident in the retro-futuristic visuals of the collection’s presentation, which some have mistaken for being AI-generated. Che acknowledges this blend as intentional, reflecting her passion with delving into classic sources while maintaining a modern aesthetic. This organic blend is a hallmark of her work, bridging the gap between past and future.

Image credit: Scoliosy

The “Multi-Faceted” collection doesn’t just explore diversity in concept; it manifests in the technical execution as well. Che’s designs prioritize a 360-degree perspective, ensuring that the lines and shapes of her garments flow seamlessly, uninterrupted by side seams. The collection’s palette spans from dreamy pastels to earthy browns and grays, symbolizing the transition from girlhood to womanhood. Juxtaposing playful elements like polka dots and ruffles with the sharp lines of tailored suits creates a dialogue between innocence and maturity. Materials such as silk and acetate which are featured prominently in the collection embody a subtle rebellion: Che reinterprets slip dress materials—a symbol of feminine maturity in her upbringing—by embracing its imperfections. The fabric’s tendency to wrinkle becomes a metaphor for the challenges and issues of adult life, and this has inspired her to create specially treated wrinkled-effect fabrics used on several pieces from the collection. This embrace of imperfection offers a comforting realism, suggesting that beauty lies not in flawlessness, but in the stories that those flaws and wrinkles tell.

Image credit: Scoliosy

Image credit: Scoliosy

Looking ahead, Che is excited about the brand’s Spring/Summer 2025 collection and presentations with shorter frame, as she continues to bring new narratives into Scoliosy.

Presented by APG

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