Kylie Jenner Teams Up With Balmain, Dior Sales are Up Thanks to Maria Grazia Chiuri

by Aria Darcella
Kylie Jenner Olivier Rousteing Dior

Read today’s dose of chic intel right here…

Kylie Jenner and Balmain Collaborate on Makeup
Olivier Rousteing has named Kylie Jenner the artistic director of makeup for Balmain’s Spring 2020 show. Additionally, the house is collaborating with Kylie Cosmetics on a makeup line, which will be featured on the runway. Rousteing was moved to team up with Jenner after seeing her wear a Balmain couture look at Grammy awards in February. “As I quickly scrolled through the red-carpet shots, the incredible images of Kylie and Travis [Scott] made me stop in my tracks,” he said. “That photo made it clear to me what our next steps needed to be. When I called to thank her, Kylie and I almost immediately began brainstorming about bringing the colors, outlook, and style of my couture vision into her beauty universe.”

The line, which is influenced by Balmain’s February couture collection, features an eyeshadow palette, lipglosses, lipsticks, and a lip liner. Balmain’s Spring 2020 show will take place September 27. The Kylie x Balmain collection will be available the same day.

Kylie Jenner Balmain

(Courtesy)

Dior Sales are Up Under Maria Grazia Chiuri (Business of Fashion)
Sales for Christian Dior are expected to hit €3.2 billion ($3.52 billion) this year. This is up 26 percent from last year, and is a significant rise from the  €1.9 billion (just over $2 billion) it generated in 2016, the year before Maria Grazia Chiuri was named artistic director. Experts are attributing the brand’s success to Chiuri’s wearable designs, savvy merchandising, and her ability to tap into what is trending culturally.

Kering Commits to Carbon Neutrality
Last month, Kering led the charge in a sustainability pact signed by a number of major fashion brands. Now the luxury  conglomerate is doubling down on its pledge, announcing it will offset its annual greenhouse gas emissions from 2018 and go completely carbon neutral. This follows in the steps of Gucci, arguably Kering’s biggest brand, which announced similar actions earlier this month.

Salma Hayek and Francois-Henri Pinault, CEO of Kering, at the 2019 Met Gala in honor of Camp: Notes on Fashion. Gucci was the exhibit’s sponsor (Patrick McMullan/PMC)

Hugo Boss Launches a Yacht In London
Poppy Delevingne helped Hugo Boss christen its new yacht at an official ceremony in London yesterday. British sailor Alex Thomson will set sail in it on October 27 for the Transat Jacques Vabre race, which will take him from France to Brazil. Then, in November of 2020 Thomson will sail the yacht in the Vendée Globe — one of the world’s most grueling solo sailing competitions.

Mark Langer, Poppy Delevingne, and Alex Thomson christening the Hugo Boss yacht (Getty Images)

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