See now, buy now. We know, you’ve already heard enough of the phrase to last a lifetime. But it is fun to head over to a designer’s e-comm site to shop the collection moments after it’s revealed. And in the coming months, it will be interesting to see which pieces are selling straight from the runway. This is Rebecca Minkoff‘s second collection in the new retail/show model, and the designer perfectly understands her millennial clientele (which is why she was an early adopter of the new model in the first place). This season she chose bloggers Arielle Charnas of Something Navy, Chriselle Lim of The Chriselle Factor, Gala Gonzalez of Amlul, Caroline Vreeland, and Shea Marie of Peace Love Shea, in addition to models, to walk her outdoor runway on Greene Street because she understands that the new generation wants to see “real” girls wearing her clothes.
The collection was a mix of trendy leather jackets, leather minis, and floral and velvet slip dresses—standard fare for the 20-something set. It was the bags, Minkoff’s money-makers, that stood out. They came in boxy shapes with patterned guitar straps or embellished with fur pompoms, and the brand’s signature dog-clip hardware came doubled and horizontal instead of in the traditional vertical format. The bags, which generally retail for under $200, will be the access point for all of Minkoff’s PYTs. Only a select few will be able to shell out for that $1,498 fur-lined coat.