Soho welcomed British jewelry designer Monica Vinader to the nabe last night, where she celebrated the opening of her New York flagship. Karolina Kurkova, Kate Foley, Cameron Silver, Kelly Rutherford, Garett Neff, Sophie Elgort, Scott Lipps, model Clara Wilsey, Vanessa von Bismarck, Jenny Walton, Nick Voquet, and more perused her range of precious gemstone, silver, and rose and yellow gold creations, while Chelsea Leyland was on DJ duty.
Vinader took as much care in designing the store as she does in crafting her jewelry collection. She renovated the 1,600-square-foot space at 151 Spring Street to include exposed brick and white washed floors, a catwalk of brushed gold jewelry vitrines, and Tom Dixon Disco balls. Mid-century furniture upholstered in Yves Klein blue velvet, an Italian 1950s Stilnovo chandelier, and a piece of contemporary photography by Harry Cory-Wright, which captures the view of the marshes from her home in Norfolk add major joie to the shopping experience—even the ceramic mugs used by her employees in the store’s backroom office were specially made by Vinader’s friend.
During the event, guests got a firsthand look at the brand’s same-day complimentary engraving service, and customized friendship bracelets, one of Vinader’s best-selling pieces. Shoppers can choose from a menu of words and emojis or write their own, pick a font, and even have handwritten messages or drawings transferred onto their purchases. The shop is a unique and welcomed addition to Soho, just in time for the holiday season.