MILLY Takes a Bold Approach for Its Fall/Winter ’16 Campaign

by Kristen Heinzinger

MILLY released its Fall/Winter 2016 campaign, which ups its edgy factor. The images show mods in bold makeup looks (tribal face paint, poppy red lips, icicles, and “Milly” teeth tattoos!), wearing pieces from the collection, which favor bright pops of color and loud prints over the traditional neutral fall palette. Side by side, the images are a kaleidoscope of color. Designer Michelle Smith tapped art director Jessica Walsh of design firm Sagmeister and Walsh as art director for the project, which was photographed by Henry Hargreaves at Root Studio in Brooklyn. The campaign—featuring Charlotte Coquelin, Fred Juneau, Veronika Rusakova, and Skye Stracke—marks the first time MILLY has done a print/digital/social integration. Check out the images, below!

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