Michael Strahan Taps Into Activewear with JCPenney

by Sydney Sadick

Michael Strahan took a break from his new gig at Good Morning America to celebrate his second collaboration with JcPenney: MSX by Michael Strahan, an exclusive line of active lifestyle apparel for men. The collection will hit approximately 500 JCPenney stores and the company’s website starting tomorrow, featuring tank tops, polos, knit jogger pants, and more. Strahan also has an exclusive line of men’s tailored clothing and accessories with the retailer, which launched last fall.

“I had a lot of fun creating my first line with JCPenney, Collection by Michael Strahan, but I realized that in addition to great tailored pieces, men also need comfortable, stylish clothes that can be worn anytime,” said the Super Bowl champion at the launch party last night. “MSX by Michael Strahan is inspired by my active lifestyle and provides men trendy, yet functional pieces that can be worn everywhere—all for a great value. I’m really excited to be part of what’s happening in the overall athleisure movement.”

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The active lifestyle brand features quick-dri, stretch technology designed to meet current high demands of the day in comfort. For Strahan, he told us, this includes heading to set in the morning and traveling across the country by plane. Working with the JCPenney design team, Strahan infused his style throughout the collection in a variety of modern colors and fabrics.

“Michael Strahan is a great brand partner and his first collection was so successful that it was an easy decision to create a second, more casual line together,” said John Tighe, chief merchant for JCPenney. “The highly experienced design and sourcing teams at JCPenney worked closely with Michael to develop an innovative active lifestyle collection that provides men stylish, quality looks for an affordable price. Exclusive collaborations, like the one with Michael Strahan, instill newness into our stores, giving customers a dynamic shopping experience that can’t be found anywhere else.”

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