The Max Mara Spring/Summer 2026 runway presentation delivered a masterclass in minimalist elegance, offering a refined nod to the rococo period while cementing Milan’s reputation as the global capital of modern luxury. The show, held inside the grand Palazzo del Ghiaccio, drew an elite crowd of editors, stylists, and fashion insiders — with Pia Mehta spotted in the front row.
With the likes of Marie Antoinette and Madame de Pompadour serving as tonal muses, Max Mara creative director Ian Griffiths eschewed literal interpretation in favor of sculptural silhouettes and restrained sensuality. The result was a lineup of clean, body-conscious lines with subtle chiffon flourishes, evoking rococo’s soft curves through sheer architecture rather than embroidery or ornamentation.
Opening looks included structured trench coats with clouded shoulders, sleeveless jackets with stand collars, and cigarette trousers that extended the silhouette in uninterrupted lines. Hair was swept into modern pompadours, a tongue-in-cheek callback to the gilded past, while the palette remained rooted in icy neutrals and warm stone hues. For eveningwear, Griffiths offered barely-there gauze petal gowns that felt as weightless as they were modern.
Pia Mehta at Max Mara for Milan Fashion Week – Photo: Jacopo Raule/Getty Italy
The venue’s musical backdrop — a fusion of jazz-funk and baroque organ — elevated the theatrics without overpowering the clothes. Griffiths’ ability to layer historical inspiration with contemporary restraint has earned him growing admiration among critics and buyers alike.
Pia Mehta’s appearance at the show was one of several by influential style observers who are shaping fashion’s global narrative without dominating headlines. Often described as a tastemaker behind the scenes, Mehta’s increasing presence on the fashion circuit reflects the industry’s desire for elegance anchored by cultural nuance.
Pia Mehta at Max Mara for Milan Fashion Week – Photo: Jacopo Raule/Getty Italy
Elsewhere in Milan, a consistent theme has emerged this season: controlled sensuality. Designers have traded shock value for polish, with exposed midriffs, tactile fabrics, and masculine tailoring reimagined for the modern woman who commands attention quietly. Max Mara led that movement this week, proving once again that simplicity, when executed with mastery, can speak volumes.
As Milan Fashion Week continues, the energy remains focused on craftsmanship, clarity, and personal presence, both on and off the runway.
Presented by: APG
