Matthew Mazzucca Named Creative Director at Barneys New York

by Ashley Baker

For those of you wondering about the status of Dennis Freedman’s replacement, meet Matthew Mazzucca. As Barneys New York’s newly-minted creative director, Mazzucca is a known quantity to the retailer—he joined Freedman’s team as director of design in 2011, and was later promoted to VP of visuals. He will oversee all creative direction and artistic initiatives, including the brand’s print campaigns and holiday programs. “Our client will always push us for more—more exclusives, more service, and more customization—and we love to give it to them,” he told The Window. “I think the future of Barneys means that we have to look at the fact that there is no such thing as a ‘99% individual,’ meaning that a narrow point of view will not connect with everyone we service. Our clients are much more sophisticated than that, and Barneys needs to dig even deeper to know who our customers are now and who our future customer will be.”

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