(NEW YORK) Fragrant news from the MePa! Marni threw a fête earlier this week to launch their first fragrance, simply titled Marni. Caroline Castiglioni, director of special projects and daughter of designer Consuelo Castiglioni, was on hand to unveil the new scent. “The aim was to create a fragrance that my mother and I could wear. For me it was really important to find a partner who we could trust and who would leave us the freedom to create what we think works,” the younger Castiglioni told The Daily of the fragrant iteration of Marni being licensed under Estée Lauder. “They really trusted our brand identity.”
Given the fragrance’s bergamot and spice top notes, accented by patchouli, cedar, and incense as base notes, how spicy is Caroline? The answer boils down to astrology. “Well, I’m an Aquarius so I can be quite calm, but I’m also a Scorpio ascending so I can have an edge.” Also on hand to spice up the evening: guests like Christina Ricci, Cindy Sherman, Lynn Yaeger, Stefano Tonchi, and Sally Singer. From the downtown scenester set, Hanneli Mustaparta, Cory Kennedy, Harley Viera-Newton, and Leandra Medine showed for the occasion. Fashion-set DJ faves like Chelsea Leyland, Mia Morretti and Alexa Chung, (who was actually DJ’ing), showed up styled to the hilt. Plus, Harry Brant showed up on a school night! Smells like teen spirit to us.
PAIGE REDDINGER
