Since launching its first collection for Spring 2016, LIKELY has quickly become a go-staple for colorful, easy—and chic—dresses. We caught up with the company’s president Crystal Slattery on starting the brand, her debut collection, and what we can look forward to for fall…
What made you think the world needed Likely?
We know that the millennial customer has a lot of moments in her life that she wants to capture—graduations, bridal showers, birthday parties—and she doesn’t want to be seen wearing the same outfit twice. Our bright, easy to wear styles are Instagram and Snapchat ready.
Where did you look for inspiration for the Spring/Summer collection?
Color is a constant inspiration for the design team. This season they gave the classic rainbow a fresh point of view by filtering the colors through a new lens. We’re offering a fantastic assortment of dresses, tops, and skirts, all in saturated colors and eye-catching prints.
Why did you name your brand LIKELY?
We really like the possibilities that the word LIKELY calls to mind. We want our customers to be inspired by all of the amazing things they are “likely” to achieve, create or encounter while wearing our clothing.
Why did you choose budget princes for your line?
We felt that there was a white space in the market for stylish, quality dresses retailing for under $200. We saw an opportunity to create fantastic clothing at compelling price points that provide the customer the freedom to purchase multiple styles for the different moments and events happening in their lives.
Why does color feel fresh to you?
Color gives people an instant boost and LIKELY is definitely a happy, cheerful brand. Pops of color give the collection a modern feel when paired with our crisp, clean silhouettes.
Where can we shop your brand?
You can find LIKELY at LIKELY.nyc, Shopbop, Revolve, Bloomingdale’s, Saks, and Nordstrom
What’s your most successful style you sell?
The Manhattan Dress!
What are you most excited for us to see in your fall collection?
Velvet! We have a really great assortment of jewel-toned velvets in a variety of wearable styles ranging from cold-shoulder tops to A-line cocktail dresses.