If the new Land’s End isn’t on your radar already, it’s time to pay attention. The clothier has been undergoing a series of welcomed changes over the past year after bringing on CEO and fashion vet Federica Marchionni, and today it’s expanding with a new launch: Canvas by Lands’ End. The designer collection features more youthful, colorful, and modern styles cater to the a younger clientele, a direction the brand has been taking since Marchionni’s arrival.
“When I first started at Lands’ End, I was being asked by many people to bring back the Lands’ End Canvas collection,” said Marchionni in a press statement. “When we began to design this exciting new collection, the name, Canvas by Lands’ End, was a perfect choice. Following the vision, this new collection allows us the opportunity to reach an additional audience, younger and more fashion conscious, with a strong desire to express their personal style. The line, inspired by the freedom of artistic expression, features a white label symbolizing the ability to personally create one’s own canvas.”
Dresses, sweaters, tops, pants and jackets for men and women feature motifs like brush strokes, star prints, and vibrant colors. Each piece is American designed and Italian made, and focuses on comfort and versatility. Prices range anywehre from $85 for a long sleeve silk tee to $275 to a short swing parka, and is available HERE.
“With this launch, we updated our website with a multi-brand architecture to support the new collection,” added Marchionni. “We have always taken great pride in our online shopping experience and this enhanced format allows customers to easily shop between both brands seamlessly.”