La La Anthony is bringing her take on denim via a new line sold exclusively at Lord & Taylor. The collection has been designed to incorporate stretch denim, novelty denim, distressed materials, zipper detailing, asymmetrical hems, frayed details, rolled cuffs jeans, along with fashion denim components. Offered in extended sizing, from 0 to 24, the collection features products under $100 with a few statement pieces reaching up to $120. “I am so excited to launch my denim collection at Lord & Taylor! The edgy, imperfect details of the product are what sets it apart and makes it pop,” Anthony said in a statement. “As women, we can’t be afraid to make a statement. We need to dress for success every day! My hope is for the line to encourage women to exude self-confidence.”
Anthony posted a picture of herself on Instagram in one of the Lord & Taylor 5th Avenue windows, writing, “Ya know…just hanging out in the window of Lord and Taylor on 5th Ave! THE SECRET IS OUT!!! Super excited for the launch of my exclusive collection with @lordandtaylor SIZES 0-24!! & the price is right!! Click link in my bio NOW! ALL WOMEN. ALL SHAPES. ALL SIZES!! #LALAXLT”
The collection launches for the Fall 2017 season, and it will be available in select Lord & Taylor locations, as well as online at lordandtaylor.com. La La will celebrate her new collection in Lord & Taylor stores on September 6 in New York City, September 16 in King of Prussia, Pennsylvania, and October 7 in Oakbrook, Chicago.