New York Fashion Week producer IMG announced today that it will launch two new retail pop-ups in an effort to make the week-long event more accessible. Enter The Shop @ New York Fashion Week: The Shows and F.Y.I. @ MADE New York, which will feature designer collections, artwork, and exclusive partner merchandise.
“In our ongoing conversations with the fashion industry, we realized there’s an need for easily-accessible, multipurpose spaces that help our designers and partners connect directly with consumers,” said Catherine Bennett, SVP and managing director, IMG fashion events and properties. “The Shop and F.Y.I. are purpose built with that need in mind. For designers, it’s a unique approach to retail that will help drive awareness and sales during this key moment on the calendar. For our brand partners, it’s an authentic touch-point that connects them directly with style savvy customers. And for consumers, it’s a chance to experience fashion as an insider, discovering new brands and getting re-acquainted with their favorites.”
At The Shop, you’ll be able to get your hands on unique designer baubles, accessories, and apparel from brands like Alison Lou, A Peace Treaty, Erth x Nicole Trunifo, Fallon, GemfielsxMuse, Jordan Askill, Lele Sadoughi, Lizize Fortunate, Monogram, Satya Twena, Scosha, and Yliana Yepez, as well as products from NYFW partners like Maybelline New York and Intel. It will also feature bespoke art curated by Bradley Theodore and Nick Thomm.
As for F.Y.I.? Straight-off-the-runway items as well as highlight merchandise by friends of MADE will be available, featuring a mix of art, video, and product from designers showing on the MADE New York footprint like 69, Andrea Jaipei Li, Barragan, Chromat, Etienne Deroeux, Ghe20goth1k, Krewe Du Optic, Know Wave, Luar, Maison the Faux, Misbhv, Nylon, Patricia Field, Pyer Moss, The Blondes, The Smile, and Tumblr.
The Shop @ NYFW: The Shows will be open September 8 to 11 at 875 Washington St. F.Y.I. @ MADE New York will be open September 12 to 14 at 449 W. 14th St. Visit both websites for hours and details.