ThreeASFOUR, the design collective that includes Gabi Asfour, Angela Donhauser, and Adi Gil and that’s known for fusing technology with traditional craftsmanship, tapped tech brand AMAZFIT to accessorize its Spring/Summer 2016 runway. There’s more to AMAZFIT’s minimalist bracelet than meets the eye: It acts as a fitness racker via a small donut-shaped piece that attaches to thin bands, and is water resistant, syncs with smartphones and tablets, and can track heart rate, sleep, and activity. For their forward-thinking endeavor and design, ThreeASFOUR was recognized at the Cooper Hewitt 2015 National Design Awards on October 15 with the Fashion Design award, which was presented by Marisa Tomei. We caught up with the designers about their unique collaboration.
How did you work AMAZFIT into your Spring/Summer collection?
AMAZFIT’s product blended right in with the silhouette and color sense of threeASFOUR’s Spring/Summer 2016 collection. The product was a perfect balance of new technology and traditional touch, which fit with our design vision. It felt to the three of us as a natural fit.