Global Goals with Seafolly CEO Anthony Halas

Where did Seafolly originate?
It was created in 1975 and was born out of my mother and father’s great love of Bondi Beach. We are now part of LVMH, and our intention is to become a global lifestyle brand.
Where can we find it?
We have flagships in Manhattan and Newport Beach, and San Diego, and are stocked in Nordstrom and Neiman Marcus. Our focus for store openings is the West Coast.
How has Seafolly set itself apart?
Design and marketing. We also offer an evolving lifestyle collection that you can wear any time of the year.
Who are some of the major stars of your campaigns?
Miranda Kerr, Martha Hunt, and, most recently, Gigi Hadid. We continually cast models to ensure we establish the best fit for our brand in terms of aspiration and reach.
What is the biggest style of the moment in Australia?
Athleisure is this season’s hottest trend, with a wanderlust attitude, boho essence and retro edge.
Tell us about your plans to expand into lifestyle.
With a larger offering, we’re able to develop our footprint in other markets that aren’t dependent on seasons.