We’ve been waiting….Gents (the cap that every guy we know owns at least one of) unveils its Fall campaign today with Wilhelmina’s Bryce Dettloff and LA Models’ Jamie Silverman showing off the new collection. The L.A.-based label, founded by fashion PR vet Josh Reed, returns to its roots for the season. “Caps will aways be how the brand launched,” Reed told The Daily. “The Fall collection is very strong with a lot of attention to embellishment and details. We wanted this to come through in the images, so the shots in the campaign are very close-up.” Reed turned to photog Brent Weber, who also shot the Fall 2015 campaign.
The current collection will be hitting Saks Fifth Avenue, Nordstrom, and Bloomingdale’s, as well specialty stores around the country, and at www.gentsco.com.