Armani Exchange debuted its Fall 2016 ad campaign with a handful of hip 20-something PYTs including Eliot Sumner, Gregg Sulkin, Jay Alvarrez, and Shlomit Malka. Shot by Riccardo Vimercati in New York City, the campaign celebrates style and individuality by highlighting urban lifestyle.
Sumner, the daughter of Sting and Trudie Styler, is a 25-year-old English musician whose second album and debut solo album “Information” debuted in January of this year. Sulkin is a 24-year-old English actor who has two films coming out this year and is currently filming one due out next year called Status Update. Beachy blonde Alvarrez is a 21-year-old filmmaker, director, and extreme athlete from Hawaii, whose extreme sports videos (good looks have garnered him an enormous fan base and 4.2 million Instagram followers). A compilation video of Alvarrez’s stunts, including sky diving while riding an inflatable dolphin that features scenes with his girlfriend, has over 13 million views on YouTube. And Israeli model Malka, who was discovered while fulfilling her mandatory military service in a combat engineering unit, has starred in major campaigns for Maybelline, Ralph Lauren, and L’Oréal. Expect to see more of these burgeoning stars.