Gigi Hadid Stars in the New Missoni Fall Campaign

by Paige Reddinger

Gigi Hadid gets cozy in knits and furs in Missoni’s colorful Fall ad campaign shot by Harley Weir in the area surrounding Angela Missoni’s home in Brunello, Italy. Weir has been racking up the campaign gigs, having also shot ads this season for Stella McCartney and Hugo Boss and recently directed Proenza Schouler’s Planned Parenthood videos.

In Missoni’s campaign, art directed by Peter Miles, Hadid is styled by longtime Missoni collaborator, Vanessa Reid. The Fall/Winter 2017 collection is Missoni at its best: an eclectic mix of colors and prints that show off the brand’s knitwear DNA. But Gigi all wrapped up in nothing but a multicolored lush fur and white thigh-high boots? Divine!

Angela has reached the two-decade mark as creative director at her family’s house and it looks like she has plenty to celebrate.

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