Genny Launches Exclusive Capsule Collection for Bergdorf Goodman

by Sydney Sadick

Italy-based label Genny launched an exclusive Resort capsule collection for Bergdorf Goodman, available on the 6th floor of the NYC retailer. Model-turned-designer Sara Cavazza Facchini serves as creative director of the brand, a role she’s held since June 2013. She was discovered at 16 by photographer Oliviero Toscani, who photographed her for the cover of Grazia.

“My inspiration for Resort 2017 is Miami’s Art deco. The decoration of the facades of the buildings inspired me to recreate dresses that have clean and linear cuts with soft movements: pleated dresses, wide sleeves, and short bomber jackets in organza are featured in the collection and they perfectly coexist.Palm trees and flowers of the  promenade melted together with the vivid colors of the Wynwood walls also find their way in handmade embroideries on soft fabrics as chiffon, for instance,” Facchini said on her inspiration for the collection. “Bergdorf Goodman was very charmed by the quality of our fabrics and by our 100 percent made-in-Italy tailoring. They really appreciated the feminine elegance of our cocktail and evening dresses. Being at Bergdorf for us represents a great achievement that underlines even more potential that Genny has in particular in the US market. ”  The brand has plans to work on opening new strategic distribution channels in the US for 2017. Stay tuned!

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