A few months back, we were pumped to learn about the launch of Ellen DeGeneres’ ED by Ellen line, an American lifestyle brand inspired by her iconic style, values, and personality. Now, just three months after tapping into fashion, there’s more news for the talk show host’s brand. New York retailer Bergdorf Goodman has announced a collaboration with the ED by Ellen line for an exclusive online and in-store pop-up shop. Both shops will include handpicked selections of home, apparel, and accessories from the fall and holiday collections, including exclusive capsule collections in each product category designed for the Fifth Avenue digs.
When will you be able to get your hands on the slew of items? In September, just in time for New York Fashion Week. “I’m so excited to showcase my lifestyle brand, ED, at Bergdorf Goodman during Fashion Week,” said DeGeneres in a statement. “We originally wanted it during Shark Week, but I think this will be just as good.” The prices of the collection are approachable, just like DeGeneres. Items range from $800 to $3,750 and will be available, as of now, through the month of September.
Linda Fargo, Bergdorf Goodman SVP fashion director and store design, said, “I’ve always admired Ellen’s impeccable taste in interiors and her signature cool, crisp look. We look forward to celebrating her unique style and welcoming her to the store.”
