“Even when I’m the most dressed up, I secretly wish I was in a wetsuit at the beach,” Cynthia Rowley said when presenting her latest collection. The designer is known for her wetsuits, bringing fashionable flair to the once strictly utilitarian garment. But how does one blend her lifestyle pieces into a runway show for her contemporary collection? Easy! Throw a pool party.
The Pool at London Terrace Towers served as a perfect location to showcase two strands of Rowley’s world. As the backdrop to her fashion line — which was influenced by the colors of Hilma af Klint, the gradient effect of wet on wet painting, and Warhol’s sunset series — the Pool offered the perfect backdrop of intricate tiles and architecture. And what better way to show off wetsuits than by having models jump into the water and swim around?
The DAILY caught up with Rowley at her show to find out that amazing pool, and her upcoming jewelry collection!
How did you come up with the idea to show at a pool at the apartment building London Terrace?
This is a hidden oasis that no one knows about, so I like to share my secrets with my friends. I talked them into letting us do it here. They don’t really stuff like this! And probably never will again!
How did you talk them into this?
They’re proud of the pool and the architecture and history of it. People [who don’t live here] aren’t able to appreciate it. I went with that angle!
Why did you want show at a pool?
I remember this pool from a million years ago when I knew someone who lived here. I swore off runway shows and said I’d never do it again, which is why I had to do it again. After finding 20 rollerskaters for my Spring show in September and putting that thing on, a runway show was nothing! I decided to go for it. I remembered this spot. Since runway is so traditional and we are asking people to come to a location, it should be amazing as well. I wanted people to get in on the secret.
Let’s talk about the ready-to-wear.
Art is always an inspiration. I was thinking about the Warhol sunset series and how the sun is always rising and always setting somewhere in the world. I sometimes feel like we’re in a bubble in New York Fashion Week, and people think it’s Fall and we have to show wool, but there’s a blizzard here and 100 degrees in Australia, and we’re a global brand. The seasons don’t really matter, which is why I wanted to show wetsuits now. How do you make something season-less?