If you think having your photo taken after a SoulCycle class is a nightmare, how about after an expedition through one of the country’s hottest deserts? Fashion blogger, influencer, and entrepreneur Chiara Ferragni (a.k.a. The Blonde Salad) was tapped by skincare brand SK-II to do just that for its new campaign video series. Ferragni traveled to the Anza Borrego Desert, one of the most arid places in Western America, to put her skin to the test—meaning keeping it campaign shoot-ready while fighting dehydration and the sweltering heat with SK-II Facial Treatment Essence. The skincare brand teamed up with National Geographic, which guided the expedition, and actresses Kasumi Arimura, Nini, and Lee Siyoung, who also joined for the ride to face some of the world’s most extreme climates. Check out Ferragni’s campaign spot, which launched today, below.
