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Boy Meets Girl Launches at Macy’s with Campaign Lensed by Sophie Elgort

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Boy Meets Girl has announced a collaboration with Macy’s on a 10-piece athleisure collection. The lineup features hoodies, bomber jackets, sweatshirts, sweats, and tees spearheaded by founder and creative director Stacy Igel. “I love what Macy’s has been doing lately as a company, and the value they place on important social issues which align with the Boy Meets Girl philosophy,” said Igel in a statement. “The teams at Macy’s are top-notch and have a pulse on what is happening in the space. I believe in ‘crushing the box,’ and I look forward to doing that within today’s retail environment with Macy’s.”

Igel signed on pal and long-time collaborator of the brand Sophie Elgort to lense her latest campaign, in which she tapped “real people” to share their stories. Igel and Elgort took to Instagram to host a contest where models were asked to share what they strive for and what they dream about. Four contestants were selected, two of which were dancers, one an up-and-coming model, and one a videographer.

”Boy Meets Girl, from its beginnings, has been a brand that stands out because of its creative approach to fashion,” said Cassandra Jones, senior vice president of Macy’s fashion in a statement. “Not only are the clothes fun and on-trend, truly nailing the urban, streetwear vibe the athleisure movement has embraced, but the positive message of self-confidence behind the brand’s identity is something we stand behind and are proud to bring to our customers.”

The collection is now available in 28 Macy’s stores and macys.com.

Sydney Sadick

Associate editor at Daily Front Row. Instagram: @sydneysadick

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