Boy Meets Girl has announced a collaboration with Macy’s on a 10-piece athleisure collection. The lineup features hoodies, bomber jackets, sweatshirts, sweats, and tees spearheaded by founder and creative director Stacy Igel. “I love what Macy’s has been doing lately as a company, and the value they place on important social issues which align with the Boy Meets Girl philosophy,” said Igel in a statement. “The teams at Macy’s are top-notch and have a pulse on what is happening in the space. I believe in ‘crushing the box,’ and I look forward to doing that within today’s retail environment with Macy’s.”
Igel signed on pal and long-time collaborator of the brand Sophie Elgort to lense her latest campaign, in which she tapped “real people” to share their stories. Igel and Elgort took to Instagram to host a contest where models were asked to share what they strive for and what they dream about. Four contestants were selected, two of which were dancers, one an up-and-coming model, and one a videographer.
”Boy Meets Girl, from its beginnings, has been a brand that stands out because of its creative approach to fashion,” said Cassandra Jones, senior vice president of Macy’s fashion in a statement. “Not only are the clothes fun and on-trend, truly nailing the urban, streetwear vibe the athleisure movement has embraced, but the positive message of self-confidence behind the brand’s identity is something we stand behind and are proud to bring to our customers.”
The collection is now available in 28 Macy’s stores and macys.com.