Ahead, 50 influencers in fashion, beauty, and lifestyle who are dominating our feeds. They have eclectic backgrounds, aesthetics, and clout (from less than 20K to 2M followers), but all these handles are equally captivating us this season.
1.BELLA HARRIS, @bellabharris, Followers: 110k
What are your goals in the fashion world?
I want to own my own brand. My mom has always said you need four things. Right now, my four things are college, developing a show, a collaboration opportunity, and my modeling career. I’m excited about what’s ahead!
2. BLAIRE EADIE @blaireadiebee, followers: 1.4
How did you create your handle?
“I started my site, Atlantic-Pacific, in April 2010, before Instagram! I didn’t realize how connected social media and my site would become—it was still a hobby. (Silly me.) Instead of using @atlanticpacific, I picked my name and initials.”
Current ’gram obsessions:
“I have a filter for who I follow—you post amazing outfits or styling, you make me laugh, I often learn something new from you, or you’re an animal. I’m loving Heather McMahan, Benito Skinner, Katie Jane Hughes, and Alfie the Alpaca.”
3. CHRISTIE FERRARI @christie_ferrari, followers: 535k
How did you become an influencer?
“Though I’ve always loved fashion–cliché, I know–I went to school to become a psychologist. I’d always shared my mirror OOTDs with friends and family; I made my Instagram public in 2013 and launched my blog as a creative outlet. After graduating (I’m officially a Dr.), my husband and I moved to NYC. The opportunity came to give it a real shot, and I took it!”
4. JESSICA WANG @JessicaWang, followers: 709k
Instagram caption strategy:
“I try to show more of my personality and inject humor through my captions because my photos can come off a bit serious. I’m pretty sarcastic in real life. Most of the time, it comes naturally to me, but if a friend says something really witty, I’ll make a note and save it for later. I guess the real strategy is surrounding yourself with people who make you laugh.”
5. JOVEL ROYSTAN @JovelRoystan, followers: 83.8k
Most surprising place you’ve ever ’grammed?
“Hollywood, the morning of the 2018 Oscars. I’d been thinking about getting back into acting for a while, after taking almost nine years off. A friend was working the show and brought me along; it was my chance to see the industry up close during one of its most exciting moments. I sat on the red carpet surrounded by artists I respect so much. It was unforgettable. The next day, I looked up acting classes, and I’ve been back at it ever since.”
6. NICOLE WILLIAMS-ENGLISH @justtnic, followers: 1.8M
How did you become an influencer?
“To be honest, I didn’t know what an influencer was until a few years ago. When I started filming WAGS, I began noticing my following drastically growing, and brands contacting me more often to collaborate. I didn’t realize the strength I had!”
7. GRACE ATWOOD @graceatwood, followers: 121k
Current ’gram obsessions?
“@round.boys, which is all very round animals. My friend tagged me in one photo, and I can’t stop liking things.”
Any regrettable Instagram Stories?
“No! That’s the beauty of Stories—if you regret it, it’s gone in a day!”
8. JENN LAKE @JenniferLake, Followers: 174K
Biggest misconception about being an influencer?
“That we’re all dreaming of doing it full-time. I’m not looking to give up my career-I’ve worked in PR for the past 16 years-to focus solely on my blog, style charade, or social media. I love balancing both. I’m a huge proponent that you can have a full-time job and still be an influencer on the side.”
9. OLIVA CAPUTO @olivia_caputo, followers: 108k
Most surprising place you’ve ever ’grammed?
“Crying alone in my bedroom. Instagram is a highlight reel for most people, including me at times, but it’s imperative for people with large audiences to share life’s raw parts. I suffer from generalized anxiety disorder; it’s crucial I share it with the world. I believe part of the reason I have anxiety is to help break stigmas about mental illness.”
10. CASSANDRA GARCIA, @cygmakeup, followers: 16.8k
Any regrettable Instagram Stories?
“Only when I misspell things! Nick, my fiancé, will text me, ’Um, you misspelled…’ I’m always so grateful.”
What’s your Instagram caption strategy?
“Oh, my gosh, I never know what to caption. I usually just state the obvious or focal point of my makeup, like ’red lip’ or ’bold eyes.’ I know my strengths.”
11. RYAN DZIADUL @extraextrastyle, followers: 10.5k
Current ’gram obsessions?
“@wantanabenaomi703, the most-followed person in Japan. She’s hilarious, body positive, fab, and glamorous. My husband is Japanese, and he’d been telling me to follow her for years. I finally did. I don’t know why I waited so long; I wish I could get those years back!”
What’s your Instagram caption strategy?
“Strategy? Bless you. I’m mostly just trying to make myself laugh.”
12. SARAH CHIWAYA @curvily, followers: 47.6K
Least-favorite hashtag?
“#bodygoals. Every body is naturally different. Describing someone else’s body as ’goals’ is both silly and setting yourself up for disappointment. No matter how much I want long legs, that’s just not going to happen on my 5-foot-4 frame. Be your own body goals instead!”
Most surprising place you’ve ever ’grammed?
“An empty subway car in rush hour. It didn’t even smell weird!”
13. GREGORY DAVA @gregorydava, followers: 141k
Least-favorite hashtags?
“I despise #bossbabe and #influencer.”
What’s your Instagram caption strategy?
“Mostly just word vomit. I let it flow and don’t overthink it.”
Most surprising place you’ve ever ’grammed?
“The bathroom of my first apartment. I made it look really chic, but in reality, I hung the plastic part of my shower curtain on the wall to hide how awful it really was.”
14. SARAH BRYANT @sarah_LouWHO, followers: 358k
How did you become an influencer?
“It was an accident, but a really great one! I cut my hair into a pixie three years ago; the photos of my cut went viral. I was overwhelmed with questions about how to style short hair. That led to creating short-hair tutorials, answering questions, and creating beauty content. I realized I could make a living by helping people feel beautiful and spending endless hours in Sephora.”
15. KATIE STURINO @katiesturino, followers: 351k
Most surprising place you’ve ever ’grammed? “I took my phone into the recovery room after I got my eggs frozen, to document my feelings right after. I didn’t count on still being on drugs, so instead of anything emotional, I took a great video of me trying to drink a juice box.”
Any regrettable Instagram Stories?
“When I post about Botox, women DM me that it isn’t authentic to be body positive and get Botox. I keep posting about it—living your best aesthetic life doesn’t makes you any less body positive.”
16. GREGORIA REYES-LOU @greivy.nyc, followers: 39.8K
How did you create your handle?
“It’s my nickname. I love it. It’s unique and easy to remember. I added ’NYC’ because a nonactive user is currently sitting on @greivy!”
Biggest misconception about being an influencer?
“That we just take photos and everything falls in our laps—there’s a lot of hustle, long hours, and nonstop networking!”
17. TESSA BARTON @tezza, followers: 776K
Current ’gram obsessions?
“@alessioalbi. Such inspiring photography. He captures light in the most beautiful way.”
Biggest misconception about being an influencer?
“That we’re all the same. There are so many different ways to be an influencer.”
Most surprising place you’ve ever ’grammed?
“The bathroom of a 7-Eleven. The lighting was crazy cool; we had to use it!”
18. KRYSTAL BICK @krystal_bick, followers: 138k
How did you become an influencer?
“I started my blog about 10 years ago—before Instagram, Pinterest, and most social platforms—just as the recession hit. I truly burned the midnight oil working on the blog in my free time and random spare hours, while balancing a full-time corporate job in tech. I’ve always loved fashion—my longtime dream was to work with Grace Coddington at Vogue and dream up fanciful editorial shoots.”
19. CASEY GOODE @officially quigley, followers: 228k
How did you become an influencer?
“I moved to L.A. in 2011 to pursue a career in music. I wanted to be a pop star, and I legitimately thought I was going to be the next Katy Perry. I slowly got burnt out and disheartened by the industry, and turned to a new creative outlet—fashion! I started my blog in 2015, as a hobby while working at a Hollywood bar. I went full-time
in 2017!”
20. GABRIELLE CAUNESIL @Gabriellecaunesil, followers: 899k
21 and 22. CAILLI AND SAM BECKERMAN @Beckermanblog, followers: 159K
23 and 24. SOPHIE AND CHARLOTTE BICKLEY, @yin2myyang, followers: 115K
25. SHAUN ROSS @shaundross, followers: 573K
26. NATALIE LIM SUAREZ @natalieoffduty, followers: 636K
27. MARIA ALIA @mariaalia, followers: 426K
28. MOTI ANKARI Moti Ankari, @motiankari, followers: 193K
29. KATIE JANE HUGHES @katiejanehughes, followers: 344K
30. CIPRIANA QUANN @ciprianaquann, followers: 233K
31. JUSTIN LIVINGSTON @justinliv, followers: 336K
32. CAROLINE DAUR @carolinedaur, followers: 2M
33. IGEE OKAFOR @igeeokafor, followers: 86.4K
34. CHRISTIAN BENDEK @christianbendek, followers: 149K
35. WILL TAYLOR @brightbazaar, followers: 308K
36. PRESTON KONRAD @prestonkonrad, followers: 110K
37. CHARLOTTE GROENVELD @thefashionguitar, followers: 456K
38. NIKKI DEROEST @nikkideroest, followers: 212K
39. GABI GREGG @gabifresh, followers: 712K
40. ERIC RUTHERFORD @mr.rutherford, followers: 236K
41. SAMANTHA ANGELO @theeyetravels, followers: 150K
42. SERENA GOH @theserenagoh, followers: 268K
43. LILLIANA VAZQUEZ @lillianavazquez, followers: 72K
44. TINAMARIE CLARK @tinamarieclark, followers: 31.4K
45. TK WONDER @tk_wonder, followers: 166K
46. ISAAC HINDIN-MILLER @isaaclikes_, followers: 41.7K
47. GABRIEL ZAMORA @gabrielzamora, followers: 932K
48. JULIA LANG @julialang, followers: 61.5K
49. DOUGLAS JOSEPH @dougiejoseph, followers: 61.2K
50. MARY LAWLESS LEE @happilygrey, followers: 115k
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1 comment
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