GapKids Looks To The Internet To Find Their Next Campaign Stars

The kiddies (and their parents) are getting social this fall with GapKids. Offering up an opportunity for the little ones to star in Gap’s 2015 marketing campaign, the retailer is on the hunt for the GapKids Class of 2014. As part of a massive digital push, the clothing chain is seeking to find the next crop of young mods on the internet, which coincides with an introduction to their recently revamped social channels. With the handle @GapKids, you can discover pint sized threads and accompanying accessories, all styled on adorable tykes, across Instagram, Twitter, and Pinterest. Naturally, this space is being billed as “the cutest place on the Internet.”

But to have their little ones in the running to be Gap’s next big thing, parents just need to log onto GapKidsClass.com and upload three photos of their kids from now until September 2015. While all parents who submit photos will receive a GapKids video featuring their images, only four kids from each region will be selected as winners. And after these lucky kids complete their photoshoot, campaign images will be released to the world in 2015 and their photos will grace the windows of the GapKids shops across the country. So if you think your kid has what it takes, go on and show them off to the world!