Collaboration alert: Zac Posen and M.A.C are partnering on a makeup collection due to hit stores in February 2016. This isn’t the first time the two have worked together—M.A.C teamed up with Posen for his runway debut in 2001. “Over the past 15 years I have learned a great deal from M.A.C about beauty,” said Posen in a statement. “Fashion and beauty go hand-in-hand and I have always wanted to create a makeup collection to complement my designs and brand. It was only natural to work with M.A.C. to create my first-ever signature collection.I wanted to keep it luxurious, a little mysterious and clean, with a large dose of star wattage.”
“Zac Posen has been a part of the M·A·C family for over 15 years, as we’ve been supporters from his first very first collection in 2001,” said M.A.C SVP and group creative director James Gager. “Zac’s classic designs and deft hand in draping, textures and overall femininity evoke a kind of throw-back glamour that still feels modern. This collection is the perfect encapsulation of both of our worlds, with something sophisticated and sexy for every woman out there.”
The ad nods to the beauty trends highlighted at Posen’s Spring 2016 show at Vanderbilt Hall, at which top talent including Odile Gilbert for Moroccanoil styled elegant low chignons and makeup artist Diane Kendal envisioned dewey skin and a red matte lip.
Posen is, of course, not new to collaborating. Some of his current partners include Delta, Amex, Brooks Brothers, and David’s Bridal, not to mention his role on Project Runway. “I’m always looking to grow, but I’ve learned over the years to wait for the right partnership at the right moment, and not to rush an evolution of a brand,” Posen told The Daily in a recent interview. “And quality first.”