It’s not every office that can double as a party space, but last night in Soho the V Magazine headquarters was home to the quintessential downtown bash. The occasion was Caroline Vreeland’s new partnership with Steve Madden, which officially launched today. Vreeland (great-granddaughter of legendary editor Diana Vreeland, but you knew that) is the face of the brand’s global Fall campaign, which comes out in August. “She’s part Marilyn Monroe, part Amy Winehouse. She’s my kind of girl,” Madden said about the L.A.-based Next mod.
Theophilus London spun and Vreeland held court along with guests Hannah Ferguson, Neels Visser, Anna Cleveland, Lineisy Montero, Young Paris, Precious Lee, Danielle Bernstein, Simon Huck, The Daily Summer‘s cover star Paige Reifler, newly signed Wilhelmina face and Madam Secretary star Erich Bergen, and V‘s main man Stephen Gan. Coolsters were served pizza, Peroni, and red wine. A Wednesday night with Friday feels.