As 13,000 buyers flood into New York for the city’s high profile Coterie show, ENK president Tom Nastos reveals some of his best trade secrets…
What’s going on in the world of trade shows?
Just like everything else, the retail world is becoming more digital and people are looking to be much more productive. The digital world helps you shop more effectively, work in a more precise manner, and I think that’s what retailers are looking for. Fashion is always about newness: new brands, new opportunities, and new designs. And that’s what motivates retailers to come to the show.
How is ENK adapting?
ENK’s vision is always evolving, especially alongside the fashion marketplace. Every year the show’s becoming more global on both the retailer and buyer side. We see a continuing expansion of people coming to the show from new markets.
Which emerging markets are most vibrant for you right now?
Moscow, Dubai, Saudi Arabia, Uzbekistan, and Kazakhstan. We also have more Asian buyers than ever: Japan, Korea, China, and Singapore. Coterie is really becoming an international event with brands and buyers from all over the world.
What was your first gig in the fashion industry?
My first job was working for a manufacturer on Park Avenue and 27th Street when I was 17. Initially, I was helping with inventory control, which was all manually written in books at the time.
What are the most significant changes you’ve witnessed throughout your career?
Everything that’s transpired with the internet, connectivity, and communication systems has changed the consumers’ expectations. They have much more knowledge today; they know what they want and exactly how to get it.
