Tommy Hilfiger Taps The Chainsmokers as New Ambassadors of Menswear

Tommy Hilfiger is getting “Closer” with The Chainsmokers (see what we did there?). The designer tapped pop music duo Alex Pall and Drew Taggart, more commonly known as The Chainsmokers, as global brand ambassadors for Tommy Hilfiger menswear, including Tommy Hilfiger Tailored, Tommy Hilfiger sportswear, and Hilfiger Edition. “The Chainsmokers are at the center of modern pop culture and their music resonates with a global audience,” Hilfiger said in a statement. “I admire the way they have carved out a new niche that fuses indie, pop, dance, and hip-hop. Alex and Drew are truly the perfect definition of today’s Tommy Guy – their talent, optimism, unique sound and effortless cool have made them standout in the music world. We’re extremely excited to work with them in the fashion space.” The singers’ new gig will officially kick off this fall when the talents front Hilfiger’s integrated campaign. In addition to print and online ads, get ready for video content backed by a custom-mixed music track by the singers themselves. Stay tuned!