Thakoon Panichgul and Bright Fame Fashion—the Hong Kong-based investment firm led by Vivian Chou, daughter of textile mogul Silas Chou—have announced a “pause” on the Thakoon brand, Business of Fashion reported. “In the last 10 years, Silas Chou has been building a big investment portfolio, including fashion and tech sectors,” a company spokesperson said in a statement to BoF. “The Thakoon brand is one of the them. However, we have recognized that the business model is ahead of the current retail environment. Therefore, we are taking a pause, and an eventual restructure.” The firm acquired majority stake in Thakoon in 2015.
As for Panichgul’s Spring collection? The first delivery, which was shown at New York Fashion Week in February, will be available online and at the brand’s Soho flagship. It has not been announced when the store or website will close. “I still believe in Thakoon’s tremendous design talent and the brand, as well as the strong management team behind this project,” Silas Chou said in a statement.
“It was time for my brand to explore a new business model and this opportunity allowed us to do so,” Panichgul said. “We can now take the learnings from this to apply to the next evolution of Thakoon.”
