Kicking off its U.S. expansion, & Other Stories is opening its first store in Los Angeles in the heart of Beverly Hills tomorrow. The 5,700 square-foot digs will be filled with the brand’s fashion and beauty collections—think ready-to-wear, shoes, bags, makeup, jewelry, and more—alongside a pop-up flower shop of special bouquets by Tigers to Lilies.
“California has been a part of Stories’ narrative since our launch in 2013, so in many ways this opening feels very much like coming home. I can’t wait to get to know more of our customers here and see how our West Coast story will grow and evolve every season,” said Samuel Fernström, managing director of & Other Stories, in a press statement. To celebrate the grand opening, Lili Cuzor, botanical director of Tiger to Lilies, is decorating the store’s windows and interior with special bouquets, which will be available for purchase all weekend.
The property is just the beginning of & Other Stories’ expansion. Currently, the retailer has four stores across the country—three in NYC and another in California at the South Coast Plaza in Costa Mesa—and has plans to open two additional locations in Glendale and Washington D.C. Until then, check out & Other Stories’ newest property at 370 North Beverly Drive.
