Alexa, New Yorkers’ fave luxury informant by way of The New York Post, is partnering with BlackBook for quarterly issues. Alexa BlackBook kicks off in September and wrap up with a December holiday-themed issue. As for what to expect? Coverage of Fashion Week, luxury real estate and interior design, an influencer-led gift guide, and beyond, which you can find inside The Post print and online or on bbook.com.“The partnership between BlackBook and Alexa signifies a move towards quality native content in the fashion and lifestyle space with a traditional publisher working to bring the content to scale,” said New York Post CEO and publisher Jesse Angelo. “We see a real opportunity in Alexa’s partnership with BlackBook in response to an increased demand for luxury content. Alexa’s readers have come to associate our publication with the world’s most prestigious brands, and BlackBook parallels that same goal of quality, luxury and prestige for a mainstream audience.”
“This is about BlackBook and Alexa as vehicles for quality content marketing,” said BlackBook editorial director and founder Evanly Schindler. “The cultural and celebrity cache of BlackBook, and, the resources, scale and expertise of Alexa align the brands perfectly for expansion. Alexa BlackBook will cross boundaries into global luxury markets.”
A combo of The Post’s and BlackBook’s staffs are behind the new venture, including BlackBook and Out editor-in-chief Aaron Hicklin, art director Bryan Erickson, and publisher Hunter Hill, who will join forces with Alexa’s co-editors-in-chiefs, real estate and lifestyle editor David Kaufman and fashion issues editor Serena French, as well as The Post’s Angelo and deputy publisher of Alexa Patrick Judge, and BlackBook’s Schindler.