On Tuesday, Laura Brown announced that fur would no longer be welcome in the pages of InStyle.
Brown made the announcement via Instagram, telling her followers that while she’s deliberately avoided photographing or advertising fur since coming on as editor-in-chief of the magazine, her stance will now be official policy for the publication.
Brown, who recently participated with the Humane Society of the United States’ Humane Generation in February, wrote: “I want to be clear that InStyle does not photograph fur nor do we accept fur advertising. How thrilling that the fashion industry is beginning to embrace fur-free alternatives. Here’s to the dear chinchilla living a long and lovely life.”
Good morning! Since I started at @instylemagazine, we have not photographed or endorsed fur. But after doing a panel with the @humanesociety, I’ve written about it on my May editor’s letter. The tide is turning towards fur-free alternatives in the fashion industry, and we’re proud to be a part of it. Onward!
Brown’s full editor’s letter has yet to be posted on the Instyle website, but the move has already earned her accolades from the Humane Society and PETA, with the latter planning to send Brown vegan cookies as a token of their appreciation. “PETA welcomes the news that InStyle has officially declared fur to be out of style and will not support the sale of animals skinned for fashion,” PETA senior vice president Dan Mathews said in a statement. “PETA is showing our appreciation by sending InStyle editors chinchilla-shaped vegan chocolates to celebrate this sweet victory for compassion in fashion.”
Instyle is the first major fashion magazine to ban fur but the latest in a spate of fashion brands to make an anti-fur pledge. In the past few months Michael Kors, Jimmy Choo, Calvin Klein, Ralph Lauren, Tommy Hilfiger, Donna Karan, Versace, and Gucci have all adopted fur-free mandates. Selfridges, Yoox, and Net-a-Porter also have stopped selling fur products.
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