Hailey Baldwin Fronts Sass & Bide’s Resort ’16 Campaign

Mod du moment and Insta “It” girl Hailey Baldwin has landed a new campaign for Sass & Bide’s Resort ’16/’17 range. The collection, titled Palais Grand, pays homage to the brand’s long-term love affair with Paris with ornate prints designed in-house, intricate embroidery, heavy metals and statement metallics, and draped silhouettes. For inspo, Sass & Bide looked to a series of treasures at Parisian flea markets, including a chalk drawing found in a hidden driveway and decadent interiors of French castles. “The collection has a sense of ease and modernity with dramatic silhouettes and volumes,” said creative director Therese Rawsthorne in a press statement. As for the brand’s choice of campaign star? “Hailey has a unique spirit, playful and strong. She brings an individual style to everything she does” Rawsthorne said. The collection is available for purchase at the Sass & Bide website.